Dr. Jean-Jacques van Oosten is an Operating Partner at C4V and a platform strategist specializing in composable technology, automated operations, robotics, and AI to unlock significant valuation arbitrage.
As CEO of REWE Digital, he made a defining move by backing commercetools early, anticipating the shift from monolithic systems to headless, composable commerce. This decision equipped REWE with a best-in-class tech stack and contributed to commercetools reaching unicorn status, demonstrating his ability to identify and scale “SaaS-within-a-retailer” models with higher valuation multiples. He also led the acquisition and scaling of ZooRoyal, turning it into a successful buy-and-build case by integrating a digital-native business into a large-scale retail ecosystem without losing its entrepreneurial edge.
At Kingfisher plc, Jean-Jacques transformed the business model into a platform-driven approach by integrating Mirakl and launching marketplaces across multiple banners, including B&Q and Castorama. This enabled a rapid expansion of product assortment without inventory burden, shifting toward high-margin, asset-light third-party revenue and improving capital efficiency. His operational expertise extends to robotics and logistics innovation, where he championed automated micro-fulfillment and partnerships such as Alert Innovation to enhance last-mile efficiency. At Oda Group, he supported the transition toward a Logistics-as-a-Service model, leveraging proprietary automation to drive valuation uplift, and at The Lego Group, he contributed to early investments in smart bricks, recognized at CES 2026.
Today, Jean-Jacques is advancing the frontier of Agentic Commerce and Neurosymbolic AI, where autonomous AI agents move beyond recommendation to execute transactions on behalf of users. He advises companies like Mirakl on building “agent-ready” infrastructures designed to become the operating systems of intelligent commerce. In parallel, as an executive council member at o9 Solutions, he supports the development of end-to-end Integrated Business Planning powered by neurosymbolic AI, combining large language models with advanced decision systems to optimize enterprise performance.