Sheryl Seitz is an Operating Partner at C4 Ventures. A Marketing and Communications executive with deep roots in B2G, B2B, and B2C tech, she’s worked at large corporations including Apple and Samsung as well as a number of VC-backed, high-growth startups.
At Apple, Sheryl helped create launch strategies for iconic products including the iPod, iTunes, iPhone and App Store. At Samsung, Sheryl led the marketing effort for the Global Innovation Center, a corporate marketing group responsible for M&A, investments, and two accelerators in NY and SF. At Symantec, she led an EMEA team that created brand initiatives including product positioning and experiential events.
Most recently, she was VP Marketing & Communication at Plus One Robotics, a startup expanding the capabilities of warehouse robots with software, and then May Mobility, a startup transforming cities through autonomous vehicle (AV) technology.
In her career, she’s helped market leaders and emerging technology companies position themselves against larger competitors and accelerate growth to meet business goals. Sheryl creates and drives brand-building and GTM strategy using a range of marketing channels. She’s won several industry awards, and was named ‘Global Best Partner’ while at Apple. Sheryl sits on the Application Review Committee at the Nasdaq Entrepreneurial Center in SF, where she also mentors entrepreneurs. Sheryl writes about marketing and communications for Forbes.
She holds a Bachelor of Science degree from Boston University.