Emma is Operating Partner at C4 Ventures. She focuses on Consumer Tech & Scaling,
Emma McFerran is Chief Executive Officer of Lyst, the world’s leading premium and luxury fashion shopping platform. Over her 12 years at Lyst she has scaled the business to serve 160 million annual shoppers across 190 markets, partnering with 27,000 brands. As CEO since 2022, Emma has led Lyst’s transformation into an app-first business, pioneering AI-driven personalisation and built on the fashion industry’s largest dataset.
She drove the company to profitability and in 2025 led Lyst’s acquisition by Japan’s ZOZO Group, positioning the platform to accelerate its AI-powered discovery experience globally. Throughout her time at Lyst, Emma has championed a culture-first, data-driven approach to building cross-functional teams that create industry-defining products.